Branding and digital design for businesses with a space to match

Most businesses hire a graphic designer, then an interior designer, and ask each to match the other. The result is a logo that fights the room or a room that ignores the brand. When one studio directs both, the palette on the wall and the palette on the website come from the same decision, the signage is designed into the architecture, and the launch imagery already exists because the renderings are.

For developers, the same logic applies to a project's identity: naming, logo, sales gallery, brochure, and model unit are more persuasive as a single design than as a set of separate vendors' work.

Identity work establishes the logo, color, typography, and rules for using them. Environmental graphics apply that identity to the space: exterior signage, interior wayfinding, menu boards, feature walls, and window graphics, all detailed to be fabricated and installed with the interior.

Digital design carries the identity online with websites, landing pages, and social templates that reflect the physical space. Because Gava Studio Design also produces 3D visualization, launch campaigns can show the finished space months before opening.

• Logo, color, and type systems built for both print and screen
• Signage and environmental graphics specified for fabrication
• Websites and landing pages designed to convert visits into visits
• Launch imagery rendered from the actual interior design

Restaurants and shops in downtown Stuart, Jupiter, and West Palm Beach compete on atmosphere as much as product, and the brand has to survive from Instagram to the front door. Retail and showroom brands need fixtures, packaging, and signage that agree. Real estate developments need a sales identity that matches the renderings and the finished units.

We scope branding work alongside commercial interior design, so a single proposal covers the identity, the environmental graphics, and the space.

We begin with a brand brief covering audience, positioning, competitors, and the space itself. Concept directions follow, then refinement to a final identity with guidelines. Environmental and digital applications are designed next and coordinated with the interior schedule so signage and websites are ready for opening day.